Strauss Magnum Black Ice Cream Bar

מגנום גלידה טריפל, בלאק ופינק

If I understood the press release correctly, a few months ago Magnum Strauss released an ice cream bar they called Triple. Then not too long ago, they added two more Magnum bars to the Summer 2013 line; one is called Black and the second Pink.

The Magnum Triple sounds very elaborate since it has a combination of white, milk and dark chocolate all in one ice cream bar. It’s a chocolate ice cream with a ripple of dark chocolate then covered in both white and milk chocolate.

Magnum Black Espresso is a Vanilla Ice Cream with a coffee swirl coated in dark chocolate. 

Strauss Energy Bite-Size "Rice" Cakes

פריכיות ביס של אנרג'י מקבוצת שטראוס

Strauss Energy who I know best for their cereal bars have a new product on the market. They came out with a line of bite size puffed “rice” cakes. I put the word rice in parentheses because they are not made solely of rice, they are technically 5 grain cakes. Along with the rice flour they also have whole corn flour, whole oats flour, wheat and barley. Since I wasn’t sure what the right word to describe these “puffed 5 grain cakes” was; I thought most people call them rice cakes, even if they are not made of only of rice.

Yotvata Choco Chocolate Milk and Vanilla Milk Drinks

משקאות קיץ של יטבתה שוקו שוקולדי וונילה

Yotvata Dairy, which is half owned by Strauss Dairy, came out with two new milk drinks for the summer of 2013. One they are calling Choco Chocolate and the second they called Vanilla. I tasted both flavors.
 

First I drank the Yotvata Choco Chocolate Milk drink which I got in the smaller 250 ml bottle (I did not see that size bottle for the vanilla drink I only found it in the 1 liter bottle). The reason they called it Choco Chocolate milk is because they supposedly added real chocolate to the drink and not just cocoa powder; or whatever they use to normally make chocolate milk. 

Product Of the Year Community Event 2013 אירוע קהילת מוצר השנה 2013

מוצר השנה 2013

Last week was the 2013 Product Of The Year community event. Like last year, I had the privilege of being invited. As a blogger who writes about new products on the local market I was thrilled to be invited. Since my blog is mainly about food and drinks I will focus most of this post talking about the winners in those categories but I will touch on other products as well

 If you want to see a full list of all this year’s Product Of The Year winners  here is a link to the page where you can see all the winning products