Sunday, February 26, 2012

Osem’s Flavored Shtuchim (Flat Pretzels)

I don’t plan on going back and blogging about all the products I missed while I didn’t have a laptop but there are some products that I tasted over the past month or so that I think are worth a blog post, even if I’m are fairly late blogging about them. You may have tried them by now, so these posts will be for those who have yet to try these items and wanted some information about them.

אסם בייגלה שטוחים מתקתקים
One such product is Osem’s Flavored Shtuchim. They're Osem's answer to Bagel Bagel's Dakim Dakim flavored flat pretzels. Yes Osem was the first local company to get on the flat pretzel bandwagon in the first place but it didn’t take too long for both Meir Bagel and Bagel Bagel to follow with a flat pretzel of their own. Bagel Bagel went one step further and introduced different flavors on their flat pretzel, now it was Osem’s turn to roll out their flavored Shtuchim/flat pretzels.

Just like Bagel Bagel, Osem also went for a Sour Cream ‘n Onion flavor as well as a Chili flavored flat pretzel (granted Bagel Bagel’s chili was a Cheddar Cheese with a touch of Chili and Osem’s is only chili) but still since Bagel Bagel did them already I don’t consider either of them all that new and exciting.

The Osem flavor that piqued my interest and seemed innovative to me was the “sweetened” flat pretzel. It’s actually a sweet and salty pretzel because it’s seasoned with cinnamon, a touch of honey and salt. When I lived in the states I often bought and really liked a cinnamon flavored soft pretzel therefore I was intrigued and excited to try Osem’s attempt at a cinnamon pretzel so that’s the flavored Shtuchim I chose to try.

The pretzel itself was the perfectly wonderful Osem Flat Pretzel I liked so much from the day they hit the store shelves but I didn’t think the cinnamon and touch of honey worked well on them. The flavors of the pretzel itself and cinnamon 'n honey seemed to clash.

At first I couldn’t really tasted much honey but the cinnamon was there in abundance and it was just really odd to me. I didn’t hate it but I didn’t like it at all, it just didn’t blend together and it tasted strange. After eating one or two I just didn’t want another one. I really didn’t enjoy them. 

They in no way reminded me of the cinnamon flavored soft pretzels that I remember so fondly.

Bottom Line: I give Osem credit for attempting such a unique flat pretzel flavor but sadly their Sweetened Shtuchim; sweet/salty cinnamon and a touch of honey flat pretzel, was a fail in my books. The flavors did not blend well together and it just tasted too odd for my taste. I have no intention of ever buying it again.
300 gram bag – 12.00 NIS

Kosher Parve Badatz 

Disclaimer: All items were purchased by me. No one is paying me for this review. All opinions are my own


  1. I was just reading a interview in mishpacha junior where they interviewed someone from osem and they were discussing trends in foods and that they are doing alot of chili and sweet and salty new products now to try to keep up with the current food trends

  2. Oh wow that seems to be exactly what they are doing and yes Chili and Sweet n Salty things are popping up all over the place from all sorts of companies Osem being one of them:)

    Sound like a cool interview I look forward to reading it
    Thanks for telling me about it! :)