So I followed their instructions, I actually made a toasted and non-toasted sandwich in order to do a comparison test. The lunch-meat did remain moist even after being in the sandwich-maker for more than the suggested 2 minutes.
For a beef shoulder lunch-meat sandwich it was tasty.
This new beef shoulder lunch-meat does have 5% fat as opposed to 2% fat in the original version. That must be why I thought it tasted better and was not rubbery.
Another thing I learned, by reading the whole label, is that both of them have MSG along with many other artificial ingredients. After looking at other brands, I found that this is the case with many other lunch-meat /cold-cuts as well.
Bottom Line: Although the original shoulder beef, when toasted, stayed just as moist, making this toast-ready version seem like a gimmick, the bottom line is, it actually tasted better to me than the original.
300 gram package -27.99 NIS
Kosher Meat: Rabbi David Verner, Chadera
Disclaimer: All items were purchased by me. No one is paying me for this review. All opinions are my own.