Sunday, April 8, 2012

Shufersal’s Reduced Fat Potato Chips

שופרסל צ'יפס תפוחי אדמה מופחת שומן
If you’ve been reading my blog for a while (firstly thanks that’s really sweet of you:) but more to the point) you may know by now that my “go to” salty snack is pretzels. This week being Pesach, pretzels are not an option. When I read about Shufersal’s Reduced Fat Potato Chips I thought Pesach would be the perfect time to try them. So I picked up a bag one day as I was doing a pre-Holiday supermarket shopping run and I saved them to try after Pesach began. That’s why you are only getting this review now and not before the Holiday, but these are not a strictly Pesach product they should be on the shelf throughout the year.

I like but don’t love regular potato chips. I don’t find them crunchy enough and they are usually to oily for me. That all changed when a few months back a friend randomly mentioned how much she liked Kettle Cooked Reduced Fat Potato Chips. Somehow I had never tried Kettle Cooked potato chips. I checked the local supermarkets but didn’t find any. Finally I found a Herr's brand bag at a 24 hour convenience store that has lots of imported goods. Yes it was WAY over priced but that’s what you get for shopping at a 24 hour convenience store. I couldn’t resist so I got a bag. I was not sorry I bought them, I really enjoyed how overly crunchy they were and how much less oil they had in them but the price prevented me from buying them on a regular basis.

When I read about these Shufersal Reduced Fat Potato Chips something made me think they may be a good “dupe” for the Herr’s Kettle Cooked Reduced Fat Potato Chips I liked so much. Not that the Shufersal bag says anything about them being kettle cooked but for some reason I was expecting them to be extra crunchy and less oily; like the kettle cooked ones. I was not disappointed when I tried them. They were way crunchier than regular potato chips and they were less oily too! “Score”!

If memory serves the Herr’s Kettle Cooked ones were slightly crunchier and a bit more salty but neither of those things bothered me too much. These Shufersal Reduced Fat Potato Chips were still wonderfully crunchy and salty enough as well. (Shufersal intentionally lowered the sodium in these chips; I think they have about 1/4th less sodium than most potato chips. That’s a good thing in my book and I didn’t miss the extra sodium.)

These Shufersal Reduced Fat Potato Chips have 33% less fat than most potato chips. I for one totally prefer the lower fat chips. They are still oily enough that I don’t think most people will miss the extra oil at all.

Bottom Line: If you like crunchy and salty potato snacks, like Low Fat Kettle Cooked Potato Chips, these Shufersal Reduced Fat Potato Chips should be right up your alley. I enjoyed them very much. They are still quite high in calories (100 gram bag 480 calories) so they are not a snack I will allow myself to buy too often but I’m glad to know I have a tasty, crunchy, less expensive option for when I have a craving for Kettle Cooked Potato Chips.

100 gram bags- 4.99NIS- they were "on sale" 10NIS for 4 bags

Kosher for Pesach- Kitniyot  

 Disclaimer: All items were purchased by me. No one is paying me for this review. All opinions are my own.


  1. Good to know - thanks! And Chag Sameach!

    1. :) you're welcome glad to let you know:) Chag Sameach to you too:)

  2. This sounds really interesting. I just hope they keep making them after Pesach since I don't eat kitniyot (grrr!). I find the regular chips way too oily and salty and the kettle ones are 1) hard to find 2) expensive 3) often come in flavors I don't appreciate, like salt and vinegar (I'm not British :) ) and 4) come in huge bags which makes them rather inconvenient for little me. Yes, I am picky. :) I'll look out for these at my local Shufersal. Thanks for the review & chag sameach!

    1. You're welcome - I think I'm picky too, so are a lot of people I know so I see nothing wrong with it:)
      I think they are a permanent product and not a special for Pesach product because I saw the press release about them before Pesach things started being talked about but I am not 100% sure- I hope so though because I liked them:)
      Chag Sameach to you too

  3. So far I haven't had any luck with these. At the 2 branches I went to, I've only seen the regular Shufersal chips, but not the reduced fat ones. :( Oh well, I'll keep trying.

    1. Bummer, I gotta check the branches near me and if I don't see it I will ask them if it was just a Pesach product- I really dont think it was-
      I know all the stores are really working hard to restock the stores after Chag, so maybe its just a matter of time until they are fully back to normal and they will have these on the shelf too.

  4. I also checked and havent found this product its a shame because I too dont like the oily fattening regular chips and theres not enugh variety. For example my supermarket being quiet a large one didnt have ANY reduced fat chips, just regular elite tapuchips which to me arent good enough for me to want to buy them as a snack and I like salty snacks.
    I hope the producres get into this market I want to see more variety than elite and osem, elite and osem.

    1. Yes sadly it seems it must have been a limited edition product because I can not find it anymore either. I am really disappointed. I have called them and asked them to please bring it back but I am not sure that will happen. They did not give me any such hope in my conversation with them.

      Maybe next Pesach and then I will have to stock up so I have it for a while because I liked them.

      I agree I do not like the regular elite Tapuchips and yes we really need more variety than Elite and Osem, Elite and Osem etc, like you said.

      I manly buy Pringles if I want a potato chip they are often "on sale" but they are not reduced fat and we surly need reduced fat potato chip options.