WTF? Cariot Cereal

And now for something you don’t normally see on a cereal box

 and just another sign that abbreviations,

made popular by texting and tweeting,

have completely invaded every aspect of our life…

take a look at the name Telma gave to its latest Cariot cereal…

WTF?

 

WTF?  תלמה כריות

Yes, you read that right!

 

When I saw the box on the store shelf first I laughed and then looked again to make sure my eyes were not fooling me :)

Did Telma really do that?

Why would they call it WTF?

Once I read the "fine print" I understood it stands for

"What's The Flavor"

This box of cereal is a mix of two very popular Cariot flavors in one box.

You get both nougat cream fill Cariot and

vanilla cream filled Cariot

 mixed together.

Truth be told 9 times out of 10

when I have a bowl of cereal I like to mix and match

 the different cereals I happen to have

 in the cupboard at that moment.

I'm sure many people have mixed the two Cariot flavors

on their own so I can't really

call this a New Product per se.

Still I couldn't help but show you the

name that Telma chose.  

I laughed when a friend living in the USA

emailed me a photo of this

cereal box with the caption

"only in Israel".

I can't imagine an American cereal company

getting away with it so she was right

 "only in Israel".

I wonder if it will bother anyone here

or if not enough people would "get it" and

be offended by it.

 I guess we will wait and see.