Elite Strauss's White-Chocolate Kif-Kef

עלית כיף-כף לבן

In case you're not familiar with Kif-Kef, it's Elite's answer to Nestlé's Kit-Kat chocolate covered wafer fingers.

"Kef" in Hebrew means fun, so I think it’s a really good name for a chocolate bar and Kif-Kef is a cute "take off" on the Kit-Kat name.

The idea for this White-Chocolate coated Kif-Kef came from the fairly new "MY STRAUSS" campaign where the public is being asked to leave suggestions, on a special Strauss web-page, of any ideas they may have for new Strauss products. Someone by the name of Mor suggested a "vanilla covered Kif-Kef" after some back and forth with Strauss it turns out they meant a white-chocolate covered Kif-Kef. Strauss-Elite liked the idea and ran with it. So we now have a White-Chocolate covered Kif-Kef.

This new Kif-Kef has a white-chocolate coating over the wafer fingers and a layer of milk-chocolate on the bottom of the wafers, as opposed to the regular Kif-Kef that is completely covered in a milk-chocolate.   

Kit-Kat already comes in a white-chocolate version, so it's not all that innovative, but it is new for Kif-Kef.
After some thought, I decided that a comparison between White Kit-Kat and White Kif-Kef would be the best way to review this product.

For starters the chocolate coating on the Kit-Kat is thicker than that of the Kif-Kef. For me, that gives Kit-Kat its first "point" over Kif-Kef.

While the Kit-Kat is completely covered in white-chocolate the Kif-Kef, as I mentioned, has a layer of milk-chocolate at the bottom. I actually preferred the all white-chocolate version of the Kit-Kat. I think Elite should have made it an all white Kif-Kef. I don't know why they so often seems mix in some milk-chocolate to their white bars, as with their new White Summer Chocolate they also put a layer of milk-chocolate at the bottom of that bar, I would have preferred the White Summer Bar to have been all white-chocolate coating as well. Regarding this white Kif-Kef is seemed to me that the layer of milk-chocolate at the bottom sort of dominated the bar and the white-chocolate flavor got somewhat lost in the mix.

This opinion was strengthened when a friend suggested that I "re-taste" the original Kif-Kef to see how it compares to this new white version. The two Kif-Kef bars actually tasted way too similar and I believe it's due to the fact that the new bar also has some milk-chocolate, which I thought took away from the white-chocolate flavor. 

Although neither Kit-Kat or Kif-Kef chocolate bars, have the highest quality chocolate, the Kit-Kat's white chocolate is definitely better, it's richer, smoother and had lots more flavor than Kif-Kef's chocolate.

Both wafers were fresh and crispy but again the Kit-Kat's wafer was a little better so I have to give that point to the Kit-Kat as well, I thought it was tastier more crunch and over all a slightly better quality wafer.

Bottom Line: In a way I think summer an odd time to début a chocolate bar here in Israel (see my review of Elite's Summer Chocolate Bars for the reason) still I think it's a good thing that Elite Strauss is listening to its customers ,and actually developing a product they suggest.

Although the White Kit-Kat is "that much better" than the White Kif-Kef, I think it's nice that those who only eat Cholov Yisrael now have a fairly descent "dupe" for the original White Kit-Kat bar.

45 gram bar (4 fingers)

Kosher Dairy Cholov Yisrael OU - Rabbanut Nazareth-Illit

Disclaimer: All items were purchased by me. No one is paying me for this review. All opinions are my own.