Friday, May 13, 2011

Five's Sugar-Free Watermelon Gum

מסטיק "פייב" 5 אבטיח
As I may have mentioned in my review of Mentos Gum and my review of Must Cubed Gum, I'm not a huge fan of fruit flavored gum. So although the "Five" Gum did win a Product of the Year Award last year, I still was not very interested in tasting the new Five "Cyclone" Watermelon Flavored Sugar-free Gum.

I had read online that the advertising campaign cost close to 3 million Shekel. I think that's simply ridicules and judging from what I've seen so far; I have no clue where all that money went. I don’t think the TV ad is anything that special, but go ahead and judge for yourself.

Standing in the checkout line I noticed that this new Five Watermelon Gum was on sale, I guess its an "introductory sale". The normally 6.00 NIS pack of gum was half price, so I decided to try it. Maybe that's where the 3 million Shekel went?
I kind of like the way Five Gum is packaged. I know there are many other gums that have this "pocket" packaging too, it's not exclusive to Five, so I can't give them all the credit for that, but Five's black packaging is sort of sleek and elegant.
When I first put the stick of gum in my mouth I regretted buying it because the initial burst of artificial watermelon aroma and flavor reminded me why I so dislike fruit flavored gums. Regardless, I decided to give it a fair try and the longer I chewed it the less I hated it.
That first overpowering flavor did wear off quite fast but a tolerable fruity flavor definitely lasted longer than your average sugar-free fruit gum.
At first it was absolutely a "mock" watermelon flavor but as time went on I had to remind myself exactly what fruit flavor it was, it sort of just tasted like a very sweet, sugar-free, fruity gum, with a hint of sour and a tiny bit of a minty undertone mixed in.
Bottom Line: I didn’t despise the Five Watermelon flavored Gum but I didn’t love it either. I think if you’re a fan of fruit flavored gum you are likely to enjoy this longer lasting, somewhat original, flavored gum.
31 grams 12 sticks – 6.00-6.50 NIS
Kosher Badatz KF London
Disclaimer: All items were purchased by me. No one is paying me for this review. All opinions are my own.

Update: I now know where the 3 million Shekel advertising budget really went.

Turns out that on ads, billboards and display stands for Five Watermelon Gum there will be a special QR code that you can take a photo of with your cell phone. If you have a QR code reader app. you will then get a link to a clip about Five Gum and an invitation to a special 3D screening of the Five Gum series of ads.

I guess some people may find this impresses, I'm all for new technology, but I don’t really think this is extremely exciting and worth 3 million NIS. Still I wish Five Gum the best of luck.

If any of you end up going to the screening I would love to hear about it, please let me if it was amazing and worth seeing  

This post was affected by the issues Bolgger had on Thursday, May 12  and Friday May 13, so it was up and down then up again etc... I am glad that Blogger seems to have finally fixed the problem and hopefully this post will stay put:)  I did loose comments that were left on other posts - I have no idea how to get them back, so I'm sorry if your comment is missing or if you didn't see my reply   

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